01 /The starting point

What needed to change.

Our client, an emerging B2C SaaS company with an innovative productivity app and around 50 employees, needed to accelerate and scale growth. Despite a high-quality product and positive user reviews, growth was below expectations.

The company had no clear go-to-market strategy and operated without a structured KPI framework, leading to inefficient marketing spend and unclear priorities. Customer acquisition costs were too high, while conversion and retention offered room for improvement. A lack of data-informed decision-making also made scaling more difficult.

02 /Our contribution

How we approached it.

We took on interim marketing leadership as CMO and developed a comprehensive go-to-market strategy and KPI framework. Following a thorough analysis of existing activities and market position, we defined a North Star Metric and supporting indicators to guide growth initiatives.

We built a KPI framework covering all business areas and implemented the necessary tracking infrastructure. Real-time dashboards and regular reviews supported evidence-based decisions at every level. In parallel, we identified and optimized the most effective acquisition channels, improved the conversion funnel through A/B testing and developed a pricing strategy that better reflected the product’s value.

Retention and monetization were a particular focus. We implemented targeted email and in-app campaigns to increase user activity and developed a referral program. Building internal capabilities and a data-driven decision culture ensured that measures were continuously evaluated and improved.

03 /The results

What the engagement changed.

  • 85% revenue growth within 6 months
  • 30% reduction in customer acquisition costs
  • 45% increase in free-to-paid conversion
  • 25% increase in user retention
  • A data-driven KPI framework implemented across all business areas
  • A scalable growth team established with clear processes and responsibilities

“The marketing leadership transformed our go-to-market strategy and established a data-driven culture within our company. The KPI framework now gives us clear insights into performance and supports informed decisions. The results speak for themselves — we significantly accelerated growth while becoming more efficient.”

CEO · B2C SaaS company

Results relate to the engagement described and its specific circumstances. Testimonial translated from the German source.