Product strategy and tech team restructuring

Our client, a rapidly growing social media agency with over 80 employees, faced the challenge of further developing and scaling its technological platform. The agency had developed a proprietary platform for social media management and analytics, but it was unable to keep pace with rapid growth and changing requirements. The existing architecture was monolithic and difficult to expand, resulting in long development cycles and difficulties in integrating new features. In addition, the tech team had grown organically, without a clear structure or processes. Management recognized that a comprehensive product strategy and a reorganization of the tech team were necessary to maintain competitiveness and enable future growth.

We provided this growing social media agency with an experienced fractional CTO who orchestrated both the product strategy and the restructuring of the tech team. After a thorough analysis of the existing platform and targeted customer surveys, we developed a future-proof product strategy with a clear focus on scalability and differentiation in a highly competitive market. The technical transformation included the transition from a monolithic to a flexible microservices architecture, which enabled independent development and scaling of individual components. We implemented modern front-end technologies for an improved user experience and introduced automated development processes. At the same time, we restructured the tech team and optimized the development processes. We introduced a squad model with cross-functional teams, defined clear roles, and implemented a structured product development process with regular feedback loops.