AI roadmap and team reorganization

Our client, an established company in the music industry with a digital streaming platform and over 200 employees, was faced with the challenge of keeping pace with the rapid AI developments in the industry. Competitors had already started to introduce AI-based features for music recommendations, content creation and user experience.

Our client had extensive data and technical resources, but no clear strategy for the use of AI technologies. In addition, the product and tech teams were organized in silos, which made collaboration and innovation difficult. Management recognized that both a comprehensive AI roadmap and a reorganization of the teams were necessary to remain competitive and unlock new growth opportunities.

For this established company in the music industry, we provided an experienced fractional CPO to orchestrate both the AI strategy and team reorganization. After a comprehensive analysis of the market environment and existing data assets, we identified AI use cases with the highest business value and developed a prioritized roadmap with quick wins and long-term initiatives.

A central aspect was the reorganization of the teams. We broke down the existing silos between product and technology and developed a new model with cross-functional teams that revolutionized collaboration. The implementation of product trios (product manager, tech lead, design lead) for each core product and the establishment of a dedicated AI competence center as an enabler significantly accelerated the implementation of AI initiatives.

When implementing the first AI features, we attached great importance to building up internal expertise. Through targeted training, partnerships with research institutions and regular Innovation Days, we developed a powerful AI team. A framework for measuring success with technical and business metrics ensured that the initiatives made a measurable contribution to the company's success and could be continuously improved.

Detailed solution components

1. product strategy

The product strategy developed focused on:

• Clear positioning in the competitive environment
• Prioritization of features with the highest customer value
• Roadmap with short, medium and long-term goals
• Measurable KPIs for every product initiative

2. implementation approach

The implementation was carried out using an agile, iterative approach:

• Phase 1: Assessment and strategy development
• Phase 2: Implementation of the basic infrastructure
• Phase 3: Iterative development and optimization
• Phase 4: Scaling and knowledge transfer