Product strategy for social media agency
Development of a product strategy for a social media agency to tap into new markets and sources of revenue.
Customer
Social media agency
Industry
Marketing
Category
Technology
challenge
An established social media agency was looking for ways to diversify its business model and tap into new sources of revenue.
The agency was heavily dependent on project-based contracts, which led to fluctuations in revenue and limited growth.
Our solution
We developed a product strategy for a SaaS tool that transformed the agency's expertise into a scalable product.
By identifying market gaps and customer needs, we were able to define a unique selling point that set us apart from existing solutions.
We created a detailed development plan with clear milestones and KPIs to measure the product's success.
results
The agency was able to launch a new SaaS product within 12 months, which contributed 30% to total revenue in its first year.
Detailed solution components
1. technical architecture
The implemented technical architecture included:
- Microservices architecture for independent development and scaling
- Cloud-native infrastructure with automatic scaling
- CI/CD pipelines for fast and reliable deployments
- Comprehensive monitoring and alerting