Product Discovery Workshop
Structured identification and validation of product ideas
Overview
An intensive workshop for identifying, prioritizing and validating product ideas that focuses on customer needs.
Why is this important?
Many products fail because they solve problems that nobody has. A structured discovery process ensures that you focus your resources on ideas that address real customer needs and create business value.
Procedure & scope
- Preparation and analysis of existing market and customer data
- Implementation of a 1-2 day intensive workshop
- Identification of customer problems and needs
- Idea generation and prioritization
- Development of hypotheses and validation approaches
- Creation of a concrete action plan for the next steps
Result
You have validated product ideas based on real customer needs and a clear plan for further validation and implementation. This reduces the risk of bad investments and increases the probability of success of your product development.
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